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Hugh Dubberly: User Conceptual Models, Core to UI/UX Design

5 seats available


Friday, April 13, 2018
9:30am - 11:00am


WAL - Wallace (05),
WAL 05-A650

Event Contact

Rebecca Johnson


Hugh Dubberly

Event Registration

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This session is intended for RIT students.

Dubberly studied traditional Graphic Design at RISD and Yale. His early professional work began in marketing communications. During his tenure as a Creative Director at Apple, he began to work on projects in which the computer was both tool and medium. Over time, he transitioned to UI/UX design, becoming VP of Design at Netscape and in 2000 opening his own consultancy, designing software and product-service systems. 

His transition mirrors a larger shift in design practice from a focus on the form of objects to a wider concern for the complex adaptive systems in which products participate. This shift in practice requires new methods and new tools. Finding ways to understand and represent systems has been a focus of Dubberly's work for the last twenty years.

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The deadline to register for this event is Friday, April 13, 2018 at 9:00am.